Corporate Launch Video
Rebranding Launch for DWS Scudder
In February 2006, we produced a video for DWS Scudder documenting the launch of its rebranding campaign. Shot in more than a dozen locations in Manhattan in two days, the video recapped the massive media coverage including a TV commercial shown during Super Bowl XL, a bell-ringing ceremony at the New York Stock Exchange, outdoor billboards and subway ads. The client was very pleased with the end product and gave copies of the video to key clients.
Rebranding Launch for DWS Scudder
In February 2006, we produced a video for DWS Scudder documenting the launch of its rebranding campaign. Shot in more than a dozen locations in Manhattan in two days, the video recapped the massive media coverage including a TV commercial shown during Super Bowl XL, a bell-ringing ceremony at the New York Stock Exchange, outdoor billboards and subway ads. The client was very pleased with the end product and gave copies of the video to key clients.
